Antiguan business owners, entrepreneurs and community groups for the first time in a professionally organized seminar series, will get an opportunity to expand their knowledge on the power of Social Media to grow business, raise awareness and create opportunities for entrepreneurship and employment. Black Chick Media in collaboration with Antigua’s NIAComms. and Seasun Tours present 4 days of interactive seminars designed to increase  knowledge on how to effectively use social media as part of a sustainable marketing strategy.  In essence it will teach how to Amplify Your Brand! 

The series beginning May 25^th and ending May 30^th , will comprise of daily seminars targeted to specific groups. With sessions including “Socially Savvy You”, “Shoe String Social” and “Building an Empowered Social Enterprise” Large Corporations, Non-Profit Organizations, Small Businesses and Professionals will all be able to benefit from one of these sessions.

The seminars have been dubbed Do & Learn as participants will work in real time to set up their pages and apply the optimization skills they are taught during the sessions. Topics ranging from How to Create an effective Social Media Strategy, how to increase lead generation and sales to Social Etiquette and Social Customer Service will be covered. In addition, other tools for effectively using all aspects of digital technology and economizing on time in the process will be discussed.

Marcella Andre, well known media personality, workshop facilitator and owner of NiaComms (a communications, media, training and marketing company)  expressed her excitement about the seminars which according to her ‘are long over-due!’ She goes on to add ‘regardless of type or size of business, strata of society, individual, private or government entity, there is always a need to market one’s brand and so these workshops will prove very useful for anyone seeking to effectively promote their brand, organization, business, event or cause.’  Mario Benjamin, owner of several businesses including  Seasun Tours  is himself a Social Entrepreneur who provides social media marketing services for clients on the island. Mario is just as passionate about Social Enterprise and believes the seminars will be very well received on the island.

The Amplify Your Brand seminars will be taught by Canadian based Black Chick Media’s Lucy Hamlet with contributions by both André and Benjamin.  In addition, anecdotes from local businesses will be used to further bring home the idea of Social media’s impact.

Fueled by her own enthusiasm for digital marketing through Social Media, Hamlet created the seminars with the Caribbean in mind after a visit to her homeland, Dominica where she was contracted to work on Social Media for the island’s World Creole Music Festival. While doing so she noticed that while everyone was plugged in to Social Media, not  many were aware of, or taking advantage of the opportunities it provided to market their businesses to the world. The Amplify Your Brand  tour aligns itself with the mission of parent company Black Chick Group whose focus is to provide training, resources, tools, services and products that empower and promote self-actualized individuals and communities. Other countries on this tour will include Dominica, Barbados and Nevis.

Digicel Antigua & Barbuda has welcomed the opportunity to be the Sponsor and Technology Partner for this event. Marketing Manager Troy Byrne says Digicel was happy to immediately come onboard to assist with this initiative that will prove  useful for so many people. For further information on Amplify your brand interested parties can visit the facebook page at www.facebook.com/amplifyyoufor more details or call 725-5250.